Einfach zu verwendende Word-, Excel- und PPT-Vorlagen. Effective at event and tradeshow/conference logistical planning, vendor relations, staff coordination and communications. Decisive: Capable of delivering quick solutions to the marketing challenges. The document is a good resource for any supervisory, management or analytically position in a technical field.The writer uses a summary paragraph to highlight 10 years of experience in project and Created strategic presentations and pitches aligning advertiser targets, objectives, and KPIs with NCM offerings; developed multi-year, cross-platform advertising programs to meet needs of Fortune 500 clients. Stanford University, Stanford, CA . Created a planogram merchandising database which allowed the team to drill down to the store level. Work Experience. Get your FREE Evaluation! Resume Sample 5 – Senior Sales & Marketing Executive resume. To ensure the team is effectively conducting its marketing operations, the Senior Marketing Manager Resume gives a list of the following duties to be performed – conducting marketing research including current trends in their niches, desires and wants of customers; building campaigns, gathering data and conducting surveys, implementing marketing strategies, conducting performance analysis, assisting the marketing team and making modifications to current marketing campaigns. Developed new process for the creation of a new Account Acquisition Sales strategy. Combined data including fixtures per store, configurations, location detail, financial product restrictions. Led development of imaging track for first GE cross-HCIT national user conference, resulting in 35 approved sessions. 4. Created and delivered compelling content and copy for marketing collaterals, articles, website content, and webinars to enable program adoption. Measured campaign results and engagement metrics to optimize for growth. Marketing experience includes executing metric-driven marketing and public relation campaigns. Managed industry and key account prioritization on global scale. Objective : Highly motivated professional with more than 20 years of progressive marketing and sales accomplishments in both white-collar and blue-collar markets. Headline : An accomplished bilingual senior marketing professional with specific experience in the development and implementation of business development plans, corporate responsibility programs, public relations, e-digital, branding and strategic planning. Significantly increased the usage of our marketing materials by creating a fully customizable online local store marketing program with cost effective production capabilities. Plan sales and media strategy and execute . Provided research data and market and account analysis to sales force that transformed key account relationships and revenue growth to over $50,000,000. Served as key liaison between sales, product marketing and snowmobile engineers to ensure successful product launches resulting in increased market share. Lead the marketing department and support the broader organization by developing strategies to increase business, conversion rates, user engagement and brand recognition. Breaking Down the Marketing Manager Resume Sample Marketing Manager Resume Executive Summary. Directed strategic marketing activities to launch new cloud services business. Senior Marketing Manager Resume Examples. Senior Marketing Manager Resume Sample—Education Section . Developed and implemented a leads generations plan resulting in $7.5 million in new revenue over a two-year period. Implemented marketing plans for the Magazine Division working in conjunction with editorial and sales leadership to develop marketing, communication, and event strategies & tactics to achieve financial goals. RIGHT; 2007 MA in Journalism and Social Communications, specialization in Media Marketing. Developed and maintained positive working relationships between business segments & cross functional teams. Senior Marketing Manager, 05/2010 to Current Harvard Business School – Boston, MA Directed and coordinated marketing activities and policies to promote China and on campus executive education programs. Handled global briefing program and maintained customer satisfaction by including VOC collection through visits, forums, surveys, and win and loss analysis. Effectively communicated with clients locally and globally to provide clear product/brand positioning and innovation strategies. Senior Marketing Managers are responsible for obtaining market research such as current trends in their niche and the needs and desires of consumers. Earned a promotion to Senior Marketing Manager overseeing three marketing channel managers and a $12 million digital marketing budget in less than one year with [company name]. Executed local marketing strategies including on-ground door hangers and cold calls in cooperation with the General Manager. Leveraged market research to build synergy between the advertisers and the brand. Spice it up with a few actual achievements from past non-management jobs. Created individual development plans and guided/coached to influence performance and succession development. Effectively follows the marketing process to coordinate and align … Skills : PowerPoint, Graphic Design, Excel, Event Planning, Photoshop. Responsible for the customer definition and account assignment for the Enterprise Business organization. Directed and managed the development of all marketing collateral materials, corporate communications, advertising, and special events. Possess the ability to work well with others and under pressure while able to meet tight deadlines. Worked with editorial to develop engaging brand experiences through exhibits, conferences, and targeted events. A Senior Marketing Manager is hired to oversee the marketing department functions and staff. Managed marketing, lead development and sales programs for regional franchises of national consumer club. Senior Marketing Manager Private Banking Resume Examples & Samples Development, planning, implementation and assessment of the existing marketing activities (i.e. Skills : Microsoft Office, Adobe, Indesign, Photoshop, Illustrator. Successful track record in operations management, project/ process management and developing people. Summary : Creative and self-directed marketing and project manager with over 16 years of experience with a Fortune 500 company. Provide strategic leadership and drive profitable revenue growth in a territory of 21 accounts with $67M total managed volume. COMPUTERS AND ADDITIONAL INFORMATION: Programming: SQL, TSQL, PL/SQL, HTML, Java, … Achieved annual account retention and revenue growth targets, Developed new product offering that grew account revenue by 5% - 18%, Supported successful sales processes for new business with annual revenue of $3M - $18M, Coached five direct reports into management positions of higher responsibility, Facilitated regional and national training programs that increased customer satisfaction scores year over year. Adept in using digital marketing platforms to increase sales and overall company productivity. Expertise in directing the creation of marketing assets and steering the execution of marketing programs. Managed the merchandising for Kroger Personal Finance -financial services brochures and signage in stores for the enterprise. Achieved a marketing return on investment of 273% over a two-year period. Adept in … Improved branding and messaging and devised product knowledge for business partners. Led and managed brand visibility platform through loyalty plans, trade incentives and shopper promotions. Identified and researched acquisition candidates to help the company's strategic growth objective. Led global campaign to increase customer conference attendance by 25%. Developed, oversaw and executed Firm's branding initiative, including internal and external communications for consistency of brand. Partnered with executive media sales teams to develop and implement ad sales marketing and research initiatives in support of national cinema-based advertising efforts. A Degree in the field of Marketing and years of experience is commonplace among job applicants. Collaborated with the London office to develop new Marketing materials, such as in-store signage and videos, for the Trade. This allows the Senior Marketing Manager to create a target audience and build campaigns and promotions aimed at this group of customers. Developed, executed and monitored practice group (including multi-disciplinary and industry sub-groups) marketing and media plans that drive and support the Firm's overall growth and long-term vision. Issues would include franchises, and how to identify them correctly; coin phone ownership and their billing issues; Strategic Integrators and how to correctly assign their accounts between Wholesale and Retail; and correctly matching the incoming mobility accounts to the appropriate wire line account. Build and manage B2B client relationships to drive account growth and retention. Partnered with creative agencies, BU, customer insights team and customer research to deliver the right message, to the right customer, at the right time. Skills : SEO, Google Analytics, Campaign Management, Omniture. Promoted high efficiency Energy Star appliance replacement programs. How to write Experience Section in Marketing Resume, How to present Skills Section in Marketing Resume, How to write Education Section in Marketing Resume. Doubled lead generation and improved close rates. Hired into a newly created position to help building detailed position pieces for [company name] B2B marketing. Identified new market niche, helping to drive to drive 27% sales revenue. Gather and analyze customer insights to create consumer-centered product offerings for each unique market. Contributed to the achievement of category objectives through merchandising placements and landing page creation. Supported Resource Conservation Solutions providing energy reduction strategies and installations to commercial, multi-family and institutional customers. Develop, implement, and direct organic search marketing campaigns through an eight-person SEO team, driving multi-search engine optimization, budget management, and performance audits. Not exactly the next Bill Belichick yet, but far better than a total greenhorn. Develop and implement Asian Markets strategy for the U.S. Retail Business of MetLife (MetLife Premier Client Group) to create lead generation & branding opportunities, with a focus on Chinese, Korean, and South Asian Markets. Lead a team of marketing professionals responsible for channel marketing, partner programs, tradeshows and events, promotions, public relations, advertising, and customer training. Provided coaching and support to lawyers on development of individual marketing plans that met the overall goals and strategy of their practice group and the Firm. See our sample Senior Marketing Manager Cover Letter. Directed and transformed overall strategy, market intelligence, and research as well as customer-centric activities that contributed to company growth of 6% annually.
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